When it comes to management style, it’s helpful to compare Apple with Sears, writes Felix Salmon. There are lots of reasons why Apple Stores succeeded while Sears stores have failed, not least the fact that people really want what Apple is selling.Apple is willing to spend whatever it takes to make its products exciting and desirable, while Sears repurchases stock. Apple’s investments pay off in innovative products, while Sears remains mired in selling the ordinary. “If you don’t want to revolutionize the retail experience, at least somewhere, somehow, you’re doing something wrong,”
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