This past week, Facebook launched a subscribe button, which allows you to choose on a user by user basis “whether you’d like to see all updates, most updates, or just important updates from another user.” It also allows you to open up your profile to subscribers who are not your friends on Facebook.

By opening up more of its content to the public, Facebook is increasing your content’s chances of showing up in search engine results. Facebook’s subscribe option also allows individuals to grow their following and determine which content they want to make viewable to certain groups of friends or subscribers.

Marketing Takeaway: When publishing content in social networks, make sure you are making it publicly available. This will enable your content to reach a much broader audience beyond your direct network, extending its reach. In addition, be sure you’re optimizing your social media posts and updates with appropriate keywords for your business to help it get found by searchers. This will increase the impact your social media posts have on organic search traffic to your website.

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