If you’re looking to boost engagement on your brand’s Facebook Page, a new report from Buddy Media has some key findings for you. The social media marketing company collected data from 200 of its clients’ Pages* over a 14-day period and found that time is an important factor in determining the success of a Facebook post. The study reveals that more often than not, a Facebook post is ill-timed — in fact, office hours could be the worst time to blast content.

“While marketers may work Monday through Friday, Facebook is humming with activity 24-hours a day, seven days a week,” says Buddy Media CEO Michael Lazerow. And so, brands must adapt to their consumers’ schedules in order to optimize their engagement.

I often think about ways to help people – in life as well work – understand the importance of a “plan”. Now plans don’t have to be big, long, or gradiouse… just enough for us to see how to get from Point A to Point B. This is a comment quoted from Mike Tyson of all people. Not someone I normally think of for sage advice.

Jeffrey R. Immelt, G.E.’s chairman and chief executive: Strategies are useful, he says, but only if they can quickly adjust to nasty real-world surprises. “In the words of the great philosopher Mike Tyson,” Mr. Immelt says, smiling, “everybody has a plan till they get punched in the mouth.”

Well said Mr. Immelt and right on Mike Tyson!