Improve Engagement on Your Brand’s Facebook Page

If you’re looking to boost engagement on your brand’s Facebook Page, a new report from Buddy Media has some key findings for you. The social media marketing company collected data from 200 of its clients’ Pages* over a 14-day period and found that time is an important factor in determining the success of a Facebook post. The study reveals that more often than not, a Facebook post is ill-timed — in fact, office hours could be the worst time to blast content.
“While marketers may work Monday through Friday, Facebook is humming with activity 24-hours a day, seven days a week,” says Buddy Media CEO Michael Lazerow. And so, brands must adapt to their consumers’ schedules in order to optimize their engagement.
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14 Million Americans Scanned QR or Bar Codes on their Mobile Phones in June 2011
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released results of a study on mobile QR and bar code scanning based on data from its comScore MobiLens service. The study found that in June 2011, 14 million mobile users in the U.S., representing 6.2 percent of the total mobile audience, scanned a QR or bar code on their mobile device.
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Is the Latest Really the Greatest?

In the past few months we have seen an emergence of QR or quick response codes on everything. QR codes are 2-D barcodes that can be scanned by a smart phone’s camera and transfer information. Since they are just becoming popular, it seems everyone feels they need them like the latest gadget from your favorite developer. However, is the latest really the greatest?
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Digging in the Back of the Closet
Whenever we buy new clothes we tend to forget about what we already have in our closets. We got dressed just fine before we went shopping, but now we forget about those days. Then all of sudden we see something, our old favorite shirt or pair of jeans and we realize that we can take our old clothes, mix them with our new clothes and create an even better wardrobe.
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When Getting Punched in the Mouth Helps
I often think about ways to help people – in life as well work – understand the importance of a “plan”. Now plans don’t have to be big, long, or gradiouse… just enough for us to see how to get from Point A to Point B. This is a comment quoted from Mike Tyson of all people. Not someone I normally think of for sage advice.
Jeffrey R. Immelt, G.E.’s chairman and chief executive: Strategies are useful, he says, but only if they can quickly adjust to nasty real-world surprises. “In the words of the great philosopher Mike Tyson,” Mr. Immelt says, smiling, “everybody has a plan till they get punched in the mouth.”
Well said Mr. Immelt and right on Mike Tyson!
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